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Maria Angelica Diestro
Areas of Expertise
  • Web Design
  • Email Campaigns
  • Web Fundraising
  • E-commerce
  • Internet Research
  • Graphic Design
  • Social Media
  • Design/Development
  • Web Marketing
  • Search Engines
  • CMS
Computer Skills

Operating Systems: Windows 2000, XP

Software Applications: HTML, Dreamweaver CS3, Adobe Photoshop CS3, Adobe Illustrator CS3, Microsoft office, CSS, Word press, Google Analytics, CMS (convio software)

Social Media Publishing: Youtube, Flickr, Facebook, Twitter, Blogs (wordpress, blogharbor), Podcasting, Streaming Media
Professional Summary

Web Producer
WMFE (TV/Radio Station), Orlando, FL
08/2004 – present

  • Conceptualize, design and construct Web site content and e-newsletters that inform users of WMFE programming, projects and initiatives while enhancing and extending the information value of such content.
  • Research and accumulate text, graphics and other media as needed for Web, e-news publication and fundraising e-blasts. Convert graphics, video and text from print formats to digital. Assemble pages, do tests.
  • Coordinate with national Web service providers such as PBS, NPR and Public Interactive to link with and localize services on the WMFE Web site, including audio streaming.
  • Coordinate with other departments providing content such as TV and radio programming, development, production and communications and edit such content into Web-friendly form.
  • Manage Convio (Content Management System) Services, serving as principal point of contact for the following: staff support, staff training, content creation, constituent record updates, e-mail blasts, site stationary, e-cards, surveys, reports, queries, virtual administrator, imports/exports and shopping cart.
  • Serve as DoubleClick/DART ad banner administrator for sponsor ads on the Web site. Design sponsor banners when needed.
  • Write or edit informational content as needed.
  • Oversee streaming media and audio archiving.
  • Keep up with industry trends, software and PBS/NPR online activities.
  • Monitor monthly Web site usage and compile reports as scheduled.
  • Track Web and e-news production deadlines and inform all concerned of such schedules.


Marketing / Webmaster
Starnet International Corporation, Longwood, FL
05/1998-08/2004

  • Redesigned company website. Created, maintained and published fresh content on company website.
  • Monitored traffic statistics for website and email campaigns.
  • Worked Closely with Starnet’s Management team to develop a web presence that met the needs of various departments.
  • Created and maintained a database for current project leads. Created queries, forms and reports to help analyze potential project leads
  • Created PowerPoint presentation for trade shows.
  • Designed new marketing project cd for company.
  • Designed Marketing material (brochures, postcards, signs) for shows and information requests.
  • Researched competitors and various potential job leads online.

Work Study Assistant University of Central Florida
Office of Financial Assistance, Orlando, FL
05/1996-05/1998

  • Responsible for assisting UCF students regarding their professional judgement forms.
  • Responsible for writing and editing various financial assistance forms.
Education

Bachelor of Science in Business Administration
Major: Marketing, Minor: Management Information Systems
GPA: 3.5 - University of Central Florida; Orlando, Florida